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ieHIP® Press - Archive The ieHIP® Digital Signage solutions installed around the mall consist of 46-inch LCD monitors, mini-PCs and high-bandwidth Internet which are located strategically on high foot traffic areas of the shopping center. All the digital signage displays in the network are controlled and managed by a server located from any location using A5TEK’s ieHIP® Digital Signage Server or popularly known as “centralized digital signage management.” Thus, regardless of the location of a digital signage or the volume of digital signages in the network and for as long as they are internet connected, all of these digital signages can be controlled to display simultaneous or different advertisements in real-time. The current digital signage installation was also made possible thru a joint venture between A5COM Inc. (A5TEK’s Philippine affiliate) and Rich Media Networks Inc. (RMNI). A5TEK president Ted Y. Lee believes that the new installation is just a start. "Our business model encourages a highly collaborative and profitable partnership for companies to be able to build their own digital signage advertising network with A5TEK as the technology partner.” says Lee. Lee also emphasized that ieHIP® Digital Signage’s unique strength its robust and flexible architecture which optimizes the advertising and profit capability of a digital signage. “ieHIP® Digital Signage allows digital signage owners to increase the number of ads over a single display or can accommodate instant ad requests like limited-time offers from clients for a premium. This is especially effective in retail establishments such as those located in malls where spur of the moment sales blitz can happen anytime. ieHIP® is just the right solution for those requirements.” adds Lee. A5COM, A5TEK’s Philippine affiliate, president Francis Dy for his part said that the digital signage installations in Ayala Center Cebu were received quite positively by mall-goers for their informative and engaging content. "We noticed that viewing time of ads from shoppers on our digital signages has increased significantly with the combination of ads and public information content. This only proves that digital signage is a formidable advertising medium which we hope to surpass the effectiveness of traditional media that are currently available." according to Dy. A5COM and RMNI expects to increase installation within the mall in the next couple of months to also address the increasing foot traffic the mall has over the last few years. Related Link: http://www.przoom.com/news/22016/ |
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A5TEK Corp is a rich-media solutions provider for OEM, consumer and visual communications markets headquartered in Sta. Clara California with a strong and highly-experienced R&D team staff in both the United States and in Asia. A5TEK’s ieHIP® proprietary technology is the base engine of its ieHIP® product suite – ieHIP® Media Connect, ieHIP® Digital Signage and Intelligent Media Systems. For more information, visit www.a5tek.com. |
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