-
Advertising Signage
Advertising signage refers to the promotion of
products or services using digital signage as the
advertising medium.
Unlike conventional advertising, ieHIP® Digital Signage is an effective
tool to communicate your products and services to your intended audience.
Your advertising efforts will connect you with the right people at the
right location at the right time.
Take advantage of the power of ieHIP® Digital Signage for brand building
and awareness and ultimately influence your potential target market
to patronize your products.
-
Captive audience networks
Captive audience networks, also popularly referred to as
digital signage networks, are digital advertising media
(using display monitors like LCDs and plasma screens) employed
to broadcast informative contents to targeted audiences. These
networks are installed in venues where the target viewers are
expected to stay in place for a period of time. Typical sites
for these networks are waiting areas in hospitals, banks, store
queues, dining halls, and passenger terminals.
Contents of a well-planned captive audience networks should be
informative and relevant to the viewers. Robust and secure, A5TEK's
ieHIP® Digital Signage has the ability to narrowcast informative,
engaging, and timely messages into captive venues. It gives the
operator the full control to remotely set schedule and playlists
which may change anytime of the day or in any location of the
signage network.
-
Content Management Server
Content Management Server refers to a device, computer, or server
that manages and stores the contents that are disseminated to a digital
signage network. The server, with content management software installed,
is located in a central site and is used to update contents of digital
signages at several locations. Content management server is also widely
referred to as network manager, broadcast server, and
content distribution server.
A5TEK offers a sophisticated content management software, the ieHIP®
Digital Signage Server, that allows from a single central system to
control, manage, and monitor digital signage networks. ieHIP® Digital
Signage Server allows, among other things, for creation and scheduling
of playlists with different file formats, design of display layout, and
update of contents. The contents are then broadcast or narrowcast
into the digital signage network.
-
Corporate Applications
Optimize your existing LAN with in-door digital signages that
can help you reinforce by narrowcasting your marketing messages
in the lobby, elevators or a waiting lounge. Send greetings in
the cafeteria and boost employee morale or send up your power
point presentations for the latest company information. ieHIP®
Digital Signage Server is ideal for intra-corporate messaging as
it enhances corporate image and product mileage to
visiting customers.
-
Digital Displays
Digital Displays are typically used in Digital Signages and
come in various devices like LCD monitors, Plasma TVs or LEDs.
A5TEK can help you choose the right display system for your
Digital Signage appropriate to your location.
-
Digital Signage
The use of Digital Signage is not new. The digital signages
we used to know where just only LED signage systems with very
limited capabilities in terms of visual appeal. However, with
multimedia authoring tools, cheaper display systems and the
ubiquity of the internet, digital signage has made a leap in
the visual messaging industry for its ability to narrowcast
which typical static signages cannot do.
A5TEK's ieHIP® Digital Signage software reinforces the
potential of digital signages to making your advertising
messages more engaging and compelling to your markets.
-
Digital in-store merchandising
Digital in-store merchandising is the best approach to
display targeted marketing contents anywhere in your store.
Also known as narrowcast signage, point-of-sale signage,
and advertising signage, digital in-store merchandising
employs digital display devices (such as LCDs and plasma
screens) to attract target audience's attention and
eventually influence their buying decisions.
A5TEK offers ieHIP® Digital Signage Server and ieHIP® Digital
Signage - robust, flexible, and secure digital signage software
solutions. These solutions give you the complete control over your
digital in-store merchandising network to deliver dynamic digital
messages with maximum effect. Dynamic messages can be changed
to meet the needs of specific in-store locations and targeted
demographics at different times of the day.
-
Digital Media Network
Digital Media Network, in digital signage realm, is composed of a
collection of display devices such as liquid crystal display (LCD)
monitors, electronic billboards, projection displays, and plasma
display panels that are connected together and remotely managed
by a network administrator using a digital signage software.
These networks are visible in retail establishments, corporate
offices, schools and academic institutions, government offices,
and waiting lounges in terminals, to name a few.
Digital media networks are now gaining popularity worldwide for
their usage in conveying advertising messages, corporate communications,
emergency notifications, public service announcements, weather alerts,
and other advisories to diverse geographical locations.
With ieHIP® Digital Signage software, your contents will be
efficiently managed and deployed to your digital media networks.
-
Digital Signage Contents
Contents displayed on digital signages can range from text,
static or animated images, and videos all in digital format.
ieHIP® Digital Signages' Uniplayer engine supports and plays
back popular digital file formats so you can display engaging
contents that will give the most impact on your digital signage.
In addition, ieHIP® Digital Signage lets you display live
feeds as it supports different DTV formats and
IP-based contents.
-
Digital Signage Narrowcasting
A noted benefit of narrowcasting is the ability to display
demographically targeted visual messages to any location of
the signage network. This is carried out by a content management
server that manages the dissemination of these messages in
digital signage networks.
A5TEK's ieHIP® Digital Signage Server is a robust content
management and distribution software solution that lets you
manage your digital signage systems. The solution offers you
the complete control to remotely add, modify, schedule, and
distribute playlists. With these powerful yet easy-to-use
content scheduling and distribution features, visual messages
can be narrowcasted to a specific or group of digital signages
giving you the full advantage to manage your communications
whether they are simple announcements, way-finding information,
or product advertisements.
-
Digital Signage Network
A digital signage network is a set of connections of display
devices such as LCDs (liquid crystal displays), projection
screens, plasma display panels, and electronic billboards
that are either lifted or mounted on walls to display
active contents.
A server manages a digital signage network and pushes dynamic
contents to client computers which in turn distribute contents
to display devices. Built around a robust architecture and
patented technology, the ieHIP® Digital Signage software
suites are just the right software to administer your
digital signage networks.
-
DTV
ieHIP® Digital Signage is the only digital signage software that supports
not just one Digital TV (DTV) format but almost all DTV formats such
as ATSC, DVBT, DVBS, IPTV and even terrestrial TV.
-
Dynamic Digital Signage
Dynamic Digital Signage is the latest advertising vehicle used today maximizing
the Internet to send ads according to viewer profile in a location. It is also
popularly known as narrowcasting or networked advertising using a server that
manages all digital signages in the network. A5TEK offers digital signage
narrowcasting with its ieHIP® Digital Signage solutions - ieHIP® Digital
Signage and ieHIP® Digital Signage Server. Deploy as many digital signages
on strategic locations and enjoy full control of any display. Send ads
unique to your audience and watch your sales shoot up.
-
Dynamic billboards
Dynamic billboards revolutionize the way digital contents are
disseminated to targeted audiences. They have the ability to exhibit,
as opposed to static billboards, lively contents counting animated images,
full-motion videos, and tickers to attract intended viewers
in specific locations.
Coming behind those sectored dynamic billboards are digital signage softwares
that control the dissemination of active contents. Captivate your audiences,
deliver your message effectively, enhance your clients’ experience by making use
of dynamic billboards powered by ieHIP® Digital Signage software.
-
Dynamic Display
One of the significant features of digital signage softwares is the ability to
deliver dynamic contents to communicate to the intended viewers. Communication is
done with the use of display devices such as LCDs and plasma display panels.
Dynamic contents usually come in the form of videos and other active images which
may contain news, promotions, product updates, announcements, and advertisements.
Contents are always up-to-date and pertinent to the viewers.
Noted benefits of digital signages in delivering dynamic contents are cost and
time savings. Digital signage softwares can remotely set schedule and playlists
which may change anytime of the day or in any location
of the signage network.
ieHIP® Digital Signage software can seamlessly refresh contents, easily manage
networks, and quickly schedule and update playlists. It is ideal in airports,
bus stations, malls and other sites where signs need to be constantly updated.
-
Dynamic Visual Messaging
Dynamic visual messaging makes use of multimedia contents like full-motion videos,
animated images, and crawlers to communicate to target viewers. These attractive
and engaging messages are viewed on display devices such as LCDs, plasma
display panels, and dynamic billboards.
Dynamic visual messaging can be employed to a wide array of applications. Important
announcements, news, and weather and schedule information can be viewed in terminals
and transport stations; visitor greetings, event schedules, promo packages can be
shown in hotels, museums, and amusement parks; advertisements, company announcements,
in-store promotions can be watched in malls or retail outlets.
Schedule and launch your digital signage system, managed by A5TEK's ieHIP® Digital
Signage software, to deliver dynamic visual messages to your target audience. The
UniPlayer, one of ieHIP® Digital Signage's powerful engine, supports a broad range
of file formats. You need not switch to different media players to display those
dynamic contents that give the most visual appeal
to your digital signages.
-
Education Applications
Digital signages as electronic billboards can be especially useful in campuses. When
networked, campus-wide information can be posted real-time using narrowcasting software
like A5TEK's ieHIP® Digital Signage Server.
Digital signages in an e-learning environment can enable asynchronous or synchronous
learning in that resource persons from a remote location can do live or stream recorded
sessions of a topic or demos to a digital signage system in the campus.
-
Electronic billboards
With the proliferation of liquid crystal displays (LCDs), plasma display panels,
projection screens and other emerging display devices, traditional static billboards
used for advertising and communications have been widely replaced.
Electronic billboards are used:
• To target wider range of demographic audiences
• For repeated exposure to a message
• For outdoor or roadside advertising
• For emergency alert systems
• ieHIP® Digital Signage is a powerful software package
that will manage your contents played on electronic
billboards.
-
Entertainment Applications
Keep your clients captivated and entertained using ieHIP®
Digital Signage software.
ieHIP® Digital Signage’s powerful features include the
UniPlayer (which virtually plays different types of media
formats), multi-tier display and control, and DTV
standards compliance.
Further your clients’ experience and give them a reason to
stay longer and reduce apparent wait time by showing, in
your facility, high definition live TV feeds and movies,
playing karaoke songs, and broadcasting news, movie
trailers and promotions.
-
Government Applications
ieHIP® Digital Signage could be the solution of choice for your outdoor or
indoor digital signage needs. Various applications can extend as far as posting
of security alerts or alarms in high traffic processing centers or as call
tickets along with TV or movie to enhance waiting experience.
-
Hospitality
Drive your message 24/7 all throughout your facility and enrich
customer relationship using dynamic signages powered by ieHIP®
Digital Signage software. With ieHIP® Digital Signage, your
industry can convey virtually any type of content like your
industry’s services, client welcome messages, wayfinding
information, cross promotion, DTV feeds, movies and karaoke,
and practically anything that will increase customer awareness
and augment customer service experience..
Apart from displaying your industry’s visual contents, your
digital signages can also be a revenue hub. Possible revenue-generating
contents are paid advertisements by local industries which may be of use
by your clients like souvenir shops, transportation, local attractions’
location and schedule, event schedules, etc.
-
Indoor Digital Sign
Communication is essential in any organization. In fact,
organizations always find better ways to communicate to
their target audience.
Indoor digital sign is now accepted as a medium of communication
by many organizations because of its massive impact to the intended
viewers. Unlike static signs and printed materials, an indoor
digital sign grabs attention quickly and reaches
more people rapidly.
Corporations take advantage of indoor digital signs for intra-corporate
communications; retail stores, malls, and other retail establishments
use them to efficiently communicate and interrelate with customers;
campuses employ them to communicate with students
and school staff.
ieHIP® Digital Signage is a highly-effective software that will
broadcast or narrowcast current and relevant digital messages
within your organization. With its powerful yet user-friendly
features, you can easily manage your network of indoor digital
signs to update and relay your messages in real
time to the right people.
-
Kiosks
Touch screen kiosks showing ads are increasingly becoming popular in retail
environments. Much of these technologies' popularity are due to the fact
that they offer excellent means to help deliver targeted marketing contents
to shoppers at the point of decision; thus, helping customers make informed
buying decisions and encouraging spontaneous purchases.
Kiosks are electronic self-supporting devices that display information
and are configured to let users retrieve information by means of buttons,
touch screens, and video displays.
Take advantage of the opportunity to highlight your products, provide
interactive store directories, show advertisements, and enhance your
customer experience by deploying kiosks managed by ieHIP® Digital Signage
software. ieHIP® Digital Signage is a highly-flexible platform that gives
you the absolute control to effectively display messages both in your
digital signages and touch screen kiosks.
-
LCD Sign
Digital displays catch the attention of and influence a customer's buying
behavior. Life-sized, high resolution electronic screens like LCDs
(liquid crystal displays) complement attention-grabbing messages
to get hold of a viewer's attention.
Use sleek digital displays in your premises, managed by ieHIP® Digital Signage
software, to reinforce your brand identity, to launch a new
promotional drive, or to enhance customer experience.
-
Location-Based Advertising
Maximize your revenue potential using ieHIP® Digital Signage to
narrowcast ads to your target markets. Location-based advertising or
LBA refers to the showing of relevant and timely ads in strategic
locations where a customer's buying behavior can be instantaneously
influenced, then translated to sale.
-
Multi-Tier Display
Maximize your digital signage profits with A5TEK's ieHIP® Digital
Signage solutions. You can configure your digital signage to display
as many ads as you want. Ideal for big screen displays
for maximum ad placements.
Multi-tier Display is a unique digital signage feature only present
in A5TEK's digital signage solutions - ieHIP® Digital Signage
Client) and ieHIP® Digital Signage Server.
-
Narrowcasting Software
A5TEK’s ieHIP® Digital Signage software allows you to send or
broadcast advertising messages to a network or networks of digital
signages. The advantage of narrowcasting is its ability to select
where you want your ads to be seen within the network thus,
making your ads relevant to the audience.
The narrowcasting capability of ieHIP® Digital Signage allows you
to display advertising on a selective basis or you may want to
display simultaneously the same ad all over the network.
Narrowcasting to a digital signage display consists of a server,
like ieHIP® Digital Signage Server, where all client digital
signages are controlled from a central location. The server
manages, schedules, queues all the contents for playback.
-
Networked Digital Signage
Networked Digital Signage is a collection of interconnected display
devices such as plasma display panels, liquid crystal display (LCD)
monitors, computer monitors, and projection displays that are either
lifted or mounted on walls or ceilings to display
dynamic digital contents.
The network is managed by a network administrator by means
of a digital signage software.
With its powerful set of features, ieHIP® Digital Signage offers more
than delivery of dynamic digital contents; it also
powerfully manages networked digital signages.
-
Out-of-home Advertising
Research shows that out-of-home advertising has become the fastest growing
advertising sector because of its ability to connect with indefinable
consumers in confined locations including but not limited to terminals,
office locations, malls, and sport arenas. Exposure and recall of ads
are much higher because they are viewed by people who spend
more time outside their homes.
Among the more popular out-of-home advertising platforms are digital
signages. High-impact videos and compelling graphics delivered in
multi-tiered and gigantic display screens are used to
connect with target audiences.
Take advantage of this fast-growing visual medium, powered by
ieHIP® Digital Signage software, to convey your messages and
promote your products and services to your target viewers
in high-foot traffic and captive venues.
-
Playlist
With A5TEK's ieHIP® Digital Signage, you can blend multiple content
formats in your playlist. This enables you to display, in your digital
signages, as many contents as you want and allows you to alternately
play entertaining and informative contents with advertisements.
A playlist, in digital signage parlance, is a listing of multimedia
contents and their play order.
-
Point of Sale Signages
Many studies have been presented as to the immediate results of
digital signages at point of sale (POS) locations. Use ieHIP® Digital
Signage to boost sales instantly by posting real-time information of
limited-time offerings, new products or services as well as prices.
Improve customer service with your digital signage by placing product
directories or maps; post lost-and-found items and even news bites with
ieHIP® Digital Signages' ticker display that is ready to connect to RSS
Feeds like news, weather alerts and local traffic situation.
-
Retail Applications
Digital signages are ideal in POS (point-of-sale) and POP
(point-of-purchase) locations like convenience stores, fastfood,
pharmacies or specialized shops or boutiques. Digital signages at
point of sale locations can help improve sales by posting limited-time
offers, display new products or as a value-added service to customers
by running news or TV programs along with their in-house or third
party ads. Narrowcasting is especially useful when having two or
more retail outlets to show in- house or external ads.
-
Rich Media Digital Signage
Digital signages showing full-motion messages are far more
effective at drawing a consumer’s attention than static signs.
With a core Uniplayer technology that supports multiple file
formats including live streaming videos, A5TEK’s ieHIP® Digital
Signage allows you to seamlessly integrate, manage, and
distribute rich media applications to your standalone digital
signage or networks of digital signages.
-
Standalone Digital Signage Software
Standalone digital signage software is typically used for
single digital signage installations in places like convenience
stores showing point-of-purchase promotions, boutiques showing
special offer messages, fast foods and cafeterias displaying
electronic menu boards, etc.
A5TEK Corp offers the industry's most versatile digital
signage software platform - ieHIP® Digital Signage software.
The user-friendly application with a TV-like user interface
gives you the tools to easily manage your standalone digital
signage. It lets you, among other things, create play lists,
schedule playing of contents, and design display window.
ieHIP® Digital Signage software is scalable to digital signage
network solutions. Distinctly flexible, the software supports
the growing demands of your enterprise should you plan to
network your digital signages. Besides being a standalone
solution, ieHIP® Digital Signage can also be a client
software capable of requesting and receiving dynamic
contents from a digital signage server with
ieHIP® Digital Signage Server software installed.
-
Ticker Display
Keep your viewers informed by integrating ticker displays
into your digital signage. Ticker displays could either be RSS
feeds containing sports, financial or live news or
company-composed messages used for product advertising or
simply public service announcements.
ieHIP® Digital Signage software will manage and seamlessly
deliver real-time information and targeted messages displayed
as tickers in your digital signages to your intended audience.
-
Transport Applications
Enhance travel experience using state-of-the-art signage
systems. ieHIP® Digital Signage solutions are highly effective
in public terminals such as train or bus stations as well as
in airports or port terminals. Advertisers and digital signage
operators benefit from these high traffic locations while commuters
benefit from the digital signages they install. Digital signage
owners usually combine ads with what people want to see such as
flight or trip schedules, weather forecast, latest news,
maps and time zones.
-
Uniplayer
Playback in any format. Unlike most digital signage software solutions,
ieHIP® Digital Signage can play most media formats that you can think of.
-
Web-based Digital Signage
ieHIP® Digital Signage is a web-based digital signage software
that seamlessly disseminates highly-customized and targeted contents
to a display device or a chain of interconnected display devices.
Utilizing the ubiquity of the internet and powered by its Uniplayer
engine, ieHIP® Digital Signage plays all types of media format including
IP-based applications such as IPTV, IPRadio, and other
web-based rich media applications.